Gina Bordeaux, MBA

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your …

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Mailing List Management: You’re Asking the Wrong Question

Here’s the question that’s on everyone’s mind when they start thinking about mailing lists: “Which service should I use?” You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options. Stop! This is not the question you should be asking (yet). And it’s exactly why so many entrepreneurs …

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