8 Ideas You Should Consider Implementing in Your Business to Improve Sales During 2020.

Hello Everyone! I hope that you and your family are healthy and safe.

When news about the virus first broke out, I was quite worried. As some as you know my daughter is working on the COVID-19 floor at UT Hospital in Knoxville, TN. However, I have slowly accepted the situation and now moving towards taking on as many constructive actions as possible to make the best of this situation in my business (and keep me distracted).

I am here to help you navigate this thorny terrain so your business can still continue to grow and sustain as much as possible DESPITE COVID-19!

Today, I am writing this email because I have come up with a list of 8 ideas and tips you should consider implementing in your business in response to the current situation.

Let’s make the best use of this difficult situation, together.

If you haven’t already, brainstorm the possibilities in your business and how you can pivot in this difficult time. What can you implement in your business to increase profits or to serve your audience better? What are some possibilities to move you forward in your business? How can you pivot?

Once you have accepted this situation is going to impact you in some way as a business (even if you may not like it), you can move on to more constructive ideas and TAKE ACTION!

We’re humans, we’re strong, we can do this!

8 ideas you should consider implementing in your business to improve sales during 2020:

  1. Affordability: Double down on lower-priced products. Think about your pricing. Instead of reducing your monthly subscription price, offer a lifetime deal. Do you have a side hustle with products in the $20 and under range?
  2. Innovation: Come up with new products/services to fit your client’s needs now (I have seen a number of “quarantine kits” available online).
  3. Community: People need community especially now. Create opportunities for people to meet online and get the community support they need more than ever. (E.g. Cynthia Gossman’s 3 o’clock online happy hour, Kacie Steinmetz’s online yoga sessions, Carol Rood’s DIY Facial Masks)
  4. Shift Messaging: Shift your messaging to meet peoples’ current needs and situation (E.g. You offer wellness products through direct sales. Normally you would appeal to the quality of the product or your key differentiator. Now would be the time to talk about how your company is still providing products on time, has products that are not readily available in the store, and are sent directly to their home.)
  5. More Content: Amp up on content creation. People are at home and on the internet. If they don’t see you, you don’t exist. (E.g. Live streams, emails, social media posts, blog posts, etc.)
  6. Reassurance: Offer comfort, reassurance, and guidance to your community. They need leaders to show them the way. People need direction!
  7. Planning: Do planning for future growth so your audience will be ready when things get better.
  8. Shift Online: If any amount of your business is offline, think about how you can use this opportunity to bring it online.

That’s all for now! If you need any help implementing your ideas or need a referral, please let me know.

How are you “pivoting” your business? Hit reply and let me know!

In appreciation,


Gina Bordeaux
Founder and CEO, Southside Women’s Network of Coastal Virginia